The
PBA is dedicated to encouraging the support of local business, the
construction of PBA member alliances, and the transaction of mutually
beneficial business and sponsorship between PBA members. With this in
mind, we will be featuring a monthly spotlight on a business segment of
which PBA members belong. These spotlighted members will be able to
explain in detail exactly what it is that they do, what
products/services/solutions they provide, and why it is important for
the rest of us to do business with them. This will hopefully educate
the membership on some of our more mysterious members and generate a
greater amount of internal business for us all.
April Spotlight:
Health, Medical, and Fitness |

Cardiac Life Products, Inc.
Heart disease kills at least 350,000 US citizens each year. Sudden Cardiac Arrest often has no prior symptoms and is exactly as the name describes. Victims range from very young to very old, but the most common group to suffer SCA are between the ages of 40 and 65 years of age. The only known treatment for SCA is early defibrillation with an Automated External Defibrillator.
Cardiac Life Products, Inc. is in the business of saving lives affected by SCA. The premier supplier of Automated External Defibrillators in New York State, CLP was started 9 years ago by Mary Wynne, after a successful career selling open heart equipment to hospitals in the North East. In 2002 and 2003 Mary worked with primary schools across New York State setting up their public access defibrillation (PAD) programs in response to a 2002 law which required all public schools to have defibrillators available to students, staff and visitors. Over 30 successful rescues have resulted since the passage of that law, notably one in our neighboring town of Webster during a swim meet just after the law passed, and most recently at Gates Chili CSD. In 2005, Cardiac Life was awarded the contract to supply AEDs to the Office of General Services and has placed AEDs in most State buildings as well as all SUNY campuses throughout the state. Cardiac Life Products is an AHA training center and offers many training classes which support the use of defibrillators and workplace safety. To meet the changing needs in industry and business today, many training courses are supported through e-learning with on-site skills tests.
Most recently, Cardiac Life Products has begun offering on-site Program Management for PAD sites and AED rentals for short term use by seasonal camps or travelers wanting to assure that they will have treatment available for a possible Sudden Cardiac Arrest.
When someone suffers a Sudden Cardiac Arrest, their chance of survival drops by 10% for every minute they are unconscious. Early intervention can assure a successful rescue. Call Mary Wynne today at 267-7895 to talk about making your business, camp or home Heart Safe with a defibrillator on site. She has the right program and products to make this happen. You can also visit Cardiac Life at www.nysaed.com.
Contact Information:
Mary Wynne, President
WBE/SB NYS Contract # PC64094, PC63996
PO Box 25755
Rochester, New York 14625
Phone: 866-710-1970
Fax: 585-267-5218
Cell: 585-738-1928

Eastside Medical Urgent Care
On May 5th 2010 Eastside Medical Urgent Care will begin our 7th year of serving Penfield and the Rochester area communities. We would like to thank everyone for embracing us and for being such a huge factor in our success as the first urgent care in the area.
We opened our practice on May 5, 2003 in a small 4 exam room office located on Route 250, just north of the 441 intersection. Although this space served us well at the time, we rapidly outgrew the small office and parking facilities. It became apparent that in order to best serve the community, we needed a larger space.
By 2007 we had purchased the property at 2226 Penfield Road, commonly known as The Hospitality Party House. On this site we built our current 6,000 sq. ft. urgent care, which opened in March of 2008.
We now utilize 10 exam rooms, a spacious waiting room with patient bathrooms, a children’s play area, a wide screen cable television, and have upgraded to digital X-Ray and electronic medical records. We have expanded our hours and added staff to quickly respond to the needs of the community.

At Eastside Medical Urgent Care we treat patients for minor illness and injuries. Some examples of our common treatments are; sore throats, cough, chest congestion, nasal and sinus congestion, ear aches, headaches, body aches, rash, pink eye, painful urination, asthma attacks, minor burns, animal and insect bites, cuts – we do stitches if needed, sprains, and fractures.
Our patient visit hours are weekdays 11:00 am – 11:00 pm, weekends and major holidays 9:00 am – 6:00 pm. No appointment is needed, we provide walk-in-care.
We are the only urgent care in the Rochester area accredited by AAUCM (American Academy of Urgent Care Medicine), and we are members of the PBA & Rochester Business Administration.
Eastside Medical Urgent Care isn’t here just for medical conditions, as we also support the community by taking part in and sponsoring events, supporting youth activities, supporting several charities, and volunteering for patient educational programs. We are not just in the community; we are part of the community.
At Eastside Medical Urgent Care we pride ourselves in having professional, experienced and well trained staff; and want the community to know our number one goal is the satisfaction of our patients and families. We are here when you need us.
For more information:
Visit www.eastsideurgentcare.com/.

Gymnastics Training Center of Rochester, Inc.
The Gymnastics Training Center is a business that offers such diversified programming it’s sure to please almost anyone. Sarah Jane Clifford initially opened a gymnastic school that serviced toddlers through adults, both boy and girls, at a beginner through advanced levels. Her goal was to provide a sport that would provide the basic foundation of movement that would foster strength, flexibility and coordination in a safe and positive atmosphere where any child could meet with success. At GTC, we truly believe in the motto of USA Gymnastics, “Start here and go anywhere.”
The business soon incorporated an array of additional classes that include, but not limited to: cheerleading, trampoline, home school, Special Olympics, program for the blind and visually impaired, field trip opportunities, etc. Fit by Five is another outstanding program at GTC that is an academic preschool for children 3 to 6 years old. Sarah Jane is also the owner of the Botsford School of Dance which has been a highly respected and prestigious dance program in the Rochester area for over 85 years.
You’re all invited to come on over and check out our impressive 22,000 square foot state-of-the-art facility where programs are taught in a fun atmosphere by a highly trained and professional staff where our motto is: Safety First, Last, and Always!
Contact Information:
Gymnastics Training Center of Rochester, Inc.
2051 Fairport 9 Mile Point Road
Penfield, NY 14526
585-388-8686
www.gtc-rochester.com

Martial Arts America
Martial Arts America, located in Parkside Commons Plaza in Penfield, is the area’s premier martial arts training facility for children and adults. Currently teach about 200 students, the school offers classes in karate, self defense and fitness kickboxing. For children, there are over 20 classes per week and kids start as young as 4 years old.
“Children gain so much from karate training”, says Matt Dorsey, one of the owners of Martial Arts America. “They develop confidence, listening skills, respect for other and more self control, in addition to learning how to protect themselves from bullies, strangers and other dangerous situations.”
“Adults enjoy taking karate, too” adds Kelly Williams, co-owner of the business. “The fitness, flexibility and coordination that they get from karate are a bonus on top of the self defense skills.”
In business at this location since 1997, the owners, Matt Dorsey and Kelly Williams, both high-ranking black belts in Isshin Ryu karate, oversee the operation of this branch as well as another location in Winton Place plaza in Henrietta along with 6 karate programs running at local daycare centers.
There are new student classes forming frequently so anyone interested can take a low-cost trial course to find out more. If you’re looking for a great new activity for your child or yourself, try karate. It’s an activity that will give you more benefits than you expect and who knows - maybe one day you will earn your black belt!
Call or stop in for more information:
Parkside Commons Plaza (off 250 and 441)
2160 Penfield Rd, Penfield
377-6130
www.RochesterKarate.com

Penfield Fitness and Racquet Club
Penfield Fitness and Racquet Club is committed to helping our community achieve and maintain health through physical activity. Founded in 1978 by local owner Alan Hanford, Penfield Fitness and Racquet Club provided our community with its first racquetball facility.
Over the last 32 years, expansion of our operation provides Penfield and the surrounding areas access to over 32,000 square feet of hundreds of pieces of Cardio and Strength equipment, Personal Training and Weight loss programs, 99 Group Exercise Classes, Personal Training Services, Racquetball, 89 degree indoor salt pure pool, full court gymnasium and a dedicated staff committed to supporting your goals.
Our special programs have supported our members in achieving results beyond expectations. Qualified personal Trainers educate members on techniques to maximize results in less time. Our Weight Loss Program “Take it off” is a nationally recognized program that assists our clients in achieving weight loss and supporting lifelong change necessary to keep it off.
We are proud of our club and look forward to the opportunity to show you around. Clean, Supportive, Fun and Friendly, join us today and achieve your goals. PBA Members Join now for $35 and receive a 90 minute in-depth fitness consultation and no annual commitment.
Month to Month Membership
Call 585-596-7777 or email keith@penfieldfitness.com or toddshaw@penfieldfitness.com.
www.penfieldfitness.com

Penfield Obstetrics & Gynecology, LLP
In 1989 in Panorama Valley, three physicians with foresight conceived the idea to build a preeminent OB/GYN Group in Penfield, a place where the highest quality healthcare would be available to area residents.
Over the years, the practice expanded in size, added skilled OB/GYN physicians, changed locations for easier patient access and convenience, and changed the practice name to Penfield Obstetrics & Gynecology. Today, Penfield OB/GYN is a 10,000 sq. ft. full service facility that specializes in a wide range of obstetrical and gynecological services including:
PRACTICE SERVICES
- Obstetrics
- Prenatal Counseling
- Adolescent Gynecology
- Urinary Incontinence
- Infertility
- Benign and Precancerous Gynecologic Care
- Perimenopausal and Menopausal issues
- Breast Health
- Menstrual Disorders
- Contraceptive Care
SPECIALIZED SERVICES
- Robotic Gynecologic Surgery
- Advanced Laparoscopic Surgery
- Urogynecologic and Pelvic Reconstructive Surgery
- Cystoscopy
- Urodynamic Testing
- Office D&C Hysteroscopy
- Office Endometrial Abalation (Novasure)
- Colposcopy
- Low & High-risk Obstetric Care
- Office 4D Ultrasound
- Fetal Monitoring
- Leep Procedure
Beyond pregnancy-and childbirth-related procedures, practice capabilities for non-pregnancy related procedures have expanded beyond traditional open surgery and conventional laparoscopy to include using robotic surgical equipment (Da Vinci) that interfaces with human surgeons. Penfield OB/GYN is a pioneer of robotic surgery introducing this technology for benign gynecologic surgery at Rochester General Hospital and upstate New York. They’ve trained other surgeons locally and around the state and are highly experienced in performing robotic surgery for menopausal disorders, uterine fibroids and pelvic pain.
Penfield OB/GYN has invested heavily in a state-of-the-art facility with state-of-the-art equipment. Electronic Medical Records is the next major milestone to be accomplished. EMR implementation across the practice is in progress.
“We are one of the top performing medical groups in the Rochester area,” notes Dr. Laroia. “Penfield OB/GYN is a leader in OB/GYN healthcare, but we lead from a patient perspective. We are dedicated to making a significant and measurable difference in helping women of all ages achieve a full life and to bring together our full capabilities to make it happen for every woman who turns to us.”
Contact Information:
43 Willow Pond Way
Penfield, NY 14526
585 377 5420
www.penfieldobgyn.com

The Spa at La Bella
The Spa at La Bella, located in Penfield, N.Y., is an 8,000-square-foot spa with nine treatment rooms. It is equipped with separate men's and women's locker rooms with showers and waiting areas with a selection of herbal teas. The women's waiting area has a gas fireplace while the men's area is equipped with a flat-screen TV. Tandem services are available in the spa's couple's suite, which features a steam shower, fireplace and two massage tables used for signature body treatments. The spa's design incorporates earth tones, granite countertops, and nature-inspired elements, such as a water feature in the reception area.
Services include massage, body treatments, signature facials, hair care, manicures and pedicures, makeup application and lessons. During the spa's signature Pantai Luar treatment, clients can enjoy being massaged with warm sachets made of oils, fresh herbs, coconut and limes. Packages are available and the spa can custom design them to match special events and occasions. Lunches are also served upon request.
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PEDICURE ROOM |
HAIR SALON |
This wonderful facility located at:
2222 Penfield Rd.
Penfield, N.Y. 14526
585-377-8440
Thespaatlabella.com
Your satisfaction is our best advertisement.

Eastside Family YMCA
Through innovative, quality programs, the Eastside Family YMCA helps strengthen families, aids in the healthy development of children, encourages positive individual behavior and contributes toward a healthy, safe community for all. Our programs build character by emphasizing the values of caring, honesty, respect, and responsibility. As a charitable organization, the Eastside Family YMCA creates a sense of community by welcoming and involving individuals of all ages, genders, races, faiths, abilities, and income levels.
Mission
The YMCA of Greater Rochester is a charitable association of members that seeks to place Christian principles into practice through its programs for the community to build a healthy spirit, mind and body for all.
Enjoy these facilities at the YMCA Eastside Branch:
- Family Fun Center - Child Watch, Adventure Center
- Wellness Center - Nautilus, Life Fitness, Free Weights, Treadmills, Stair climbers, KoKo Smartrainer, Upright & Recumbent Bicycles, Rowers, Hammer Strength, Cardio Theater and Life Circuit with FitLinxx
- Exercise Pool - Six lanes, 25 yards, two bump outs, pool depth ranges from 3'- 9', approximate temperature is 83 degrees
- Family Pool - Three therapy jets, water curtain, water bucket, spurting lemon drops, deepest part of pool is 3' 10", approximate temperature is 87 degrees
- Mini Splash Area - 0 to 8"
- Sauna and Whirlpool
- Tween Center - Interactive equipment including strength equipment, Kick cardio, Expresso recumbent bikes and wireless base station, Wii and DDR Revolution.
- Running Track
- Gymnasium
- Men’s, Women’s and Family Locker Rooms
- Indoor Climbing Wall
- Aerobics Studio & Mind/Body Studio
- Cycle Studio
Contact Information:
Pam Burris
Health/Wellbeing Director
585-341-4022
pamb@rochesterymca.org
www.rochesterymca.org
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