PBA Business of the Month

Your Local Phone Books

April 2012

Your Local Phone Books is a comprehensive directory that promotes local shopping in the Penfield, Webster, and Fairport Communities, both in print and now with online & mobile versions. Each individual directory has: community pages featuring local town/village phone numbers, school information, a local map, and community information, white & yellow pages of the community they serve, money saving coupons, and a fun contest with a $500 cash prize!

The smaller, handier directories allow consumers to find what they want in their local area, without having to weed out the businesses that are outside of their shopping area. For the businesses, they don’t waste advertising dollars on areas they aren’t going to draw from. These books provide a great return on investment for advertisers and an excellent source of information for the consumers. Special “tracking” numbers are in each directory to prove that the businesses are getting calls from the books. Your Local Phone Books has just introduced an online and mobile version of the directory that will allow more flexibility with changing coupons and updating businesses information.

L & C Publishing Inc. was established in 2006 with the Webster & Penfield book and expanded into the Fairport market in 2011. Laurie O’Connell Klein has been in the yellow page industry since 1993 and has received much recognition as the top salesperson at TransWestern Publishing. Laurie Klein is the current secretary for the PBA, Board Member of the Webster Chamber of Commerce, actively involved in the Fairport Merchant’s Association & the Fairport Perinton Chamber. She actively donates time or services to the Baber Hot Lunch program for the less fortunate, Shepherd Home, Webster Comfort Care, Tool Thrift Shop & Senior Options for Independence. She lives in Webster with her new husband Mark and daughter Caitlin.

Congratulations Your Local Phone Books on your selection as the April Business of the Month.