Mix and Mingle While Mastering the Art of Advertising on Facebook
With the ongoing changes to Facebook's Advertising Platform, it can be easy to fall behind on the latest and greatest way to cut through the digital noise and grow your business using Facebook Ads. This class will be a refresher on how to do exactly that. We'll go through how to create custom audiences, use Facebook's machine learning to optimize your ads, and the latest tips and tricks.At this presentation, we will cover- The power of custom audiences- Fine tuning your targeting- Placements and Budgeting- Conversion/ Goal Tracking- Optimization- Results tracking- Scaling
This class will be geared toward those already using Facebook and we will not be covering how to create an a Facebook account.
Sean McKay is the President of Site Hub - a local digital agency founded in 2012. Site Hub was voted Rochester's #1 Digital Marketing Agency in 2018 and runs over $500k in monthly ad spend for their clients As a Rochester native, Sean takes pride in giving back and especially enjoys helping others utilize the tools, tricks, and tips he has learned along the way.